NEW YORK Apple Inc has shut down its Topsy Labs unit, which specialized in analyzing Twitter data and offering insights into current sentiment on a selection of topics, and the move prompted an outcry from many of its consumers.
The web site for the platform www.topsy.com presently directs customers to an Apple support webpage. On Tuesday evening, Topsy sent out its last tweet from its ?@Topsy account: "We've searched our last tweet."
Apple acquired Topsy in December 2013 for much more than $200 million, an unusual acquire for a hardware-centered company that affiliate marketing has made few forays into social networking. An Apple spokesman was not immediately accessible for comment.
San Francisco-primarily based Topsy was one of Twitter's early partners, enjoying direct access to the messaging service's billions of tweets above a number of social media management years. It has indexed them all to make them readily and rapidly searchable.
"What the heck! Gone also soon," wrote Twitter user Doyan Wilfred (@ThinkDoyan) on Wednesday.
Adrian Parker (@adrianparker), an additional Twitter user, wrote: "Heartbreak. Topsy was my secret Twitter weapon (Tweapon?)"
Former employees of Topsy also took to social media to express their sadness.
"RIP (rest in peace) Topsy" Rishab Aiyer Ghosh (@r2g2), a single of the 4 founders of the organization, tweeted on Tuesday evening.
Topsy worker Paul Gerard Porter (@paul_g_porter) tweeted: "What an extraordinary run we had - I totally loved currently being component of the Topsy crew #endofanera."
Just before the Topsy acquisition, Apple's main hard work in social media had revolved close to Ping, a music-centered social sharing network that was at 1 level integrated into the company's iTunes app. The service, which lets end users submit music tracks they liked to a news feed, did not catch on and was shut down.
Apple shares had been down .4 percent at $110.01 on Wednesday.
(Reporting by Angela Moon and Melissa Fares Editing by Lisa Von Ahn)